The Hair Edit
Sephora
2026
This story brings viewers into the tactile, analogue-inspired world of a trend report, following an editor through-out their day and their creative process. We move through a series of hands-on actionsāprinting images, flipping through magazines, snapping Polaroids, and scanning productsāeach naturally introducing a new hair product through the motions. The story culminates with a final image being pinned to a board, widening to reveal a curated collage of hair imagery.
Art Direction : Felicity Jung, Nicole Stafford | Copy Writer: Carla La Marca | Director/Photographer: Michael Kazik | Prop Stylist: Jess Anderson | Producer: Makers
Campaign Overview
Paid media, email, site, mm, digital advertising, organic social