Store Events Email Template
Sephora
2026
My Role: Graphic Design
I redesigned the existing email template to make the experience feel more engaging, personal and distinctly Sephora. Playing off the invitation-focused copy, I developed an envelope-inspired visual direction using illustration and handwritten typography to bring warmth and personality to the design.
I also considered how the system would work across different events and brand partners, creating a flexible template that could accommodate changing content while maintaining a consistent look and feel.
Copy Writer: Carla La Marca
We wanted to move away from the existing US template and create a look and feel tailored to the Canadian market. I developed three header colourways that could rotate between sends, keeping the template flexible and fresh. Details like custom stamps, handwritten elements and a Sephora flame wax seal brought more personality into the system, reinforcing the idea of a personal invitation while keeping it distinctly Sephora.
