I developed the visual system by building on imagery originally created for our organic social content, finding an opportunity to extend the look into our localized GWP creative. I leaned into bold colour backdrops, considered lighting and simple product compositions to create a flexible framework that could easily adapt across different brands and offers.

I also explored ways to bring more of Sephora’s identity into the imagery through recognizable brand elements, including our signature colours and shipping boxes used as props. The result was a simplified, scalable system that created consistency across GWP creative while still allowing each featured brand and product to stand out.