Holiday Organic Social
Sephora

2025

An imaginative, visually playful series that builds on our Gift Guide theme: It's the Little Things.
This execution flips scale on its head — showing that even the smallest gifts can deliver outsized emotion, sparkle, and delight.

Through green screen and composite scale play, we place our Sephora Squad into a magical oversized world where gift boxes tower like skyscrapers and product is larger than life.
Each scene is a vignette celebrating our product—making it feel unexpectedly
grand yet fun and relatable.

Art Direction : Felicity Jung, Rachel Shaw | Copy Writer: Caitlin Agnew | Director: Martin Klapperbein

Behind the Scenes
A glimpse into our oversized world of beauty