Co-led with the Art Director to concept a series of episodic stories that would extend our Holiday campaign into organic social. Together, we developed and storyboarded each video, using scale play and social trends as inspiration while pulling visual elements directly from the Holiday Gift Guide to connect the content back to the broader campaign.

We brought recognizable Sephora elements into the world in unexpected ways, from an oversized Sephora bag and larger-than-life products to a life-sized Holiday Gift Guide. I worked closely with our copywriter to shape the storytelling and stayed involved through production and post-production, helping guide everything from the visual execution to music, pacing and sound effects to make each story feel playful, engaging and social-first.