Co-led with the Art Director and Social team to develop themes and concept organic social content, taking ideas from early brainstorms through storyboarding and creative presentation. Once aligned, I help brief our production team, working closely with photographers and prop stylists to bring each concept to life on set.

As our content evolved to become more video-first, I also helped bring a dedicated video editor into the process to push the work further through social-first editing, pacing, sound and ASMR. I stay involved through post-production, reviewing edits and providing creative feedback through final handoff.