My Role: Graphic Design

Once the creative concept was approved, I developed and executed the campaign across digital touchpoints, including site, email, paid media and organic social, ensuring the look and feel translated cohesively across each channel.

For the visual direction, I leaned into a warm, autumn-inspired palette that connected naturally to moisturizer season. Products were paired with monochromatic backdrops and circular risers inspired by the shapes of the packaging, creating a simple and elevated system that could flex across the full product assortment.