Co-led with the Art Director to develop the campaign’s visual system, establishing how the creative would translate across paid media, site, email and digital advertising. I leaned into soft pink tones paired with Sephora black to keep the work playful while grounded in the brand, using considered shadows and product treatments to give the imagery a more elevated, luxe feel.

I also incorporated Sephora illustration elements to bring personality into the system and worked closely with photographers and makeup artists to help shape the model imagery, from the overall visual tone to playful expressions that complemented the campaign. From early concepting through production and execution, I carried the design across touchpoints to ensure the campaign felt cohesive and distinctly Sephora.