To celebrate a Sephora store opening, we developed a cohesive creative refresh spanning print, paid media, and digital advertising. The campaign leaned heavily into the iconic Sephora stripes to amplify brand recognition, create excitement, and drive local engagement—ensuring clients felt the buzz of a new Sephora opening in their neighborhood. In addition, there was a limited-edition tote bag, available with a minimum spend, to further entice clients and make the launch feel special.