MAKEUP BY MARIO PUBLIC APPEARANCE
Sephora
2024
In 2024, we undertook a comprehensive redesign of Sephora Canada's public appearance (PA) branding. Given our collaborations with a variety of brands, each with its own distinct color palette and identity, we aimed to create a cohesive, adaptable design that seamlessly translates across both print and digital platforms.
The new look embodies a versatile style that allows brands to integrate their own identity while standing out, creating a distinct "VIP tape" effect to signal to customers what they can expect from future branding initiatives. Our debut PA featured the iconic Mario Dedivanovic, founder of Makeup by Mario.
Designer : Felicity Jung
Photographer: Wade Muir
My Role: Graphic Design
I developed a flexible design system that could adapt across different brand partnerships while remaining distinctly Sephora. Using Sephora’s core brand elements and colour palette, I created a visual framework that allowed partner identities to come through without competing with the overall event experience.
I focused on creating simple, impactful wayfinding and a system that could translate consistently across print and digital applications. I also established the design framework and guidelines that were later shared with external agencies, allowing the system to scale across future Public Appearance events while maintaining consistency.
