HAIR WASH POP-UP GWP
Sephora
2025
This in-store promo highlighted Sephoraās exclusive hair towel gift-with-purchase with a playful yet elevated design. A trending pistachio green background paired with floating bubble elements evoked the freshness of wash day, while the modelās styling and joyful expression brought the vision to life and tied seamlessly into the haircare pop-up theme.
Art Direction : Felicity Jung, Nicole Stafford | Copywriter: Carla La Marca